Blanchard’s Coffee
Industry
Coffee Retail, Coffee Roasting
The Ask
Create a brand identity for scaling a local coffee company to a regional coffee shop and roaster.
Other Contributors
Ella Gormanlove, Rhiannon Newman, Logan Furey, Aggie Prakash, Laura Farina
Role
Brand Strategy, Research
Problem
American coffee culture has diluted any appreciation for the drink itself.
Insight
For those truly coffee obsessed, great coffee alone is reason enough to drink it.
Brand Advantage
Blanchard’s is dedicated to making great coffee.
Strategy
Make a love for coffee the reason for drinking coffee—and everything that comes after is just a bonus.
Brand Idea
For the Sake of Coffee
