GoPro
Spec Work
The Ask
Get GoPro in the hands of more people to be more competitive for everyday camera uses.
Industry
Film, Photography
Contributors
Josh LaJoie, Jared Montgomery, Taryn Spencer, Alyssa Young
Role
Brand Strategy
Problem
Most people don’t think GoPro applies to them—assuming it is meant only for extreme sports athletes and videographers.
Human Truth
Our accomplishments are formed by repeated failure and unremarkable attempts—most of which no one ever sees.
Strategy
The real you isn’t curated or perfected—it’s the unpolished memories of your imperfect journey.
Briefing Idea
Create a scrapbook as a brand artifact and brief that shows where the brand has come and where it needs to go.
This is Me Memory Scrapbook
When we look back upon our lives to reflect on our journeys, we’ll tell beautiful tales of an earlier time. This scrapbook is a testament to our future selves who will soon look upon a memory album and point with their index finger to say—This is me.