Lego
Industry
Toys
The Ask
Inspire people who have never played with Lego to try for the first time.
Role
Brand Strategy, Copywriting, Video Editing
Contributors
Josh LaJoie, Jared Montgomery, Julia Daum
Those who don’t yet appreciate Lego don’t understand the essence of creating something from scratch.
Problem
Insight
It is at the outskirts of our knowledge—the realm of the unknown—where humans have the greatest propensity to imagine.
Brand Advantage
Lego bricks have endless potential for creation, allowing the imagination to explore ideas without limits.
Strategy
Humankind’s greatest achievements are imagined through Lego.
Idea
Imagination’s Frontier