Pixel Screenshots

VCU Brandcenter Live Client

The Ask

Pixel Screenshots is a new app by Google that uses AI to easily organize and search for saved screenshots—convince Pixel 9 owners to download and try the app.

Industry

Technology, Photography

Contributors

Josh LaJoie, David Ballowe, Walid Al-Tinawi, Alex Ward

Role

Brand Strategy

Problem

Screenshots get lost in our vast libraries of uncategorized, untraceable photos.

Insight

Not being able to find a saved screenshot is like denying that screenshot its destiny.

Strategy

A Chance to Fulfill their Purpose

Campaign Idea

Searched and Rescued

You’re Lost Scared Screenshots are Now Found

Inside the depths of your unorganized photo library it’s dark and scary—the perfect screenshot your looking for lays dormant and afraid. In an OOH campaign, we’ll show how your unique screenshots can be brought into the light, and rescued.